Instagram/小紅書做聯盟行銷：香港KOL同素人入門攻略

Instagram 同小紅書都係香港人做聯盟行銷常用嘅平台：Instagram 貼近本地生活圈，小紅書偏「種草」同搜尋心得。揀邊個，睇你熟邊個、想接觸邊類受眾。

揀啱平台先事半功倍

Instagram 嘅 Stories 同 Reels 啱做真實感強嘅日常分享，連結可以放 bio 或限動。小紅書用戶習慣主動搜尋評價，圖文詳細嘅使用心得較易被搵到。兩邊受眾唔完全一樣，可以由你最熟嗰個開始，唔使一次做晒。

Instagram Stories and Reels suit relatable daily sharing, with links in your bio or stories. Xiaohongshu users often search for reviews, so detailed posts are easier to find. Audiences differ, so start with the platform you know best.

先自用試用，再分享

最有說服力嘅內容係你真係用過嘅體驗：質地、味道、用咗幾耐、邊度唔啱你。真心鐘意先推介，唔鐘意就唔好硬推。可以參考 開箱同心得文點寫。

The most convincing content is your own experience: texture, scent, how long you used it and what did not suit you. Recommend only what you truly like. See our tips on unboxing and review posts.

清楚披露合作

附上聯盟連結或折扣碼時，要清楚標明係合作或推廣內容。透明唔會嚇走人，反而令人更放心。詳細做法可睇 聯盟連結透明披露。

When you add an affiliate link or code, label it clearly as a partnership. Transparency builds comfort rather than scaring people away.

唔一定要做 KOL

你唔需要幾萬 follower。小社群只要互動真實、內容穩定，一樣有人參考你嘅分享；不過成效視乎投入同執行力，並無保證。定期發佈比一次爆文更重要。

You do not need tens of thousands of followers. A small, engaged community and steady posting matter more than one viral post, though results are never guaranteed.

常見問題 FAQ

Q：Instagram 同小紅書我應該揀邊個開始？

Instagram or Xiaohongshu first?

A：睇你熟邊個平台同想接觸邊類受眾，亦可以先專注一個。

Choose the one you know better and the audience you want to reach; you can focus on one first.

Q：內容要幾密先有效？

How often should I post?

A：冇絕對數字，穩定地定期分享，比偶爾爆文更易建立信任。

There is no fixed number; steady, regular posting builds trust better than occasional viral posts.

Q：一定要披露合作嗎？

Must I disclose the partnership?

A：要。清楚標明合作或聯盟連結，係對受眾誠實，亦保護你自己嘅公信力。

Yes. Clear disclosure is honest to your audience and protects your credibility.

免責提示：以上內容只作資訊同教學用途，收入視乎個人投入、社群規模同執行力，並非保證，亦不構成財務建議。

Disclaimer: This article is for information and education only. Results depend on your effort, audience size and execution; nothing here is guaranteed or financial advice.

資料來源 Sources

• SCMP — How influencer marketing is reshaping brand strategies in Hong Kong

想用你自己嘅社群試下聯盟合作，可以到 byglowsis.com/pages/collab 了解同申請。

If you would like to try partnering through your own community, learn more and apply on the collab page.