聯盟連結點揀產品先啱？香港消費者信任嘅選品法則

揀產品唔好只睇佣金高低。你自己真係用過、認同，先寫得出可信嘅心得；信任一旦跌，好難追返。

唔好為咗佣金亂推

推薦自己都未用過嘅產品，一旦被發現，會直接影響公信力。VS Media 一項訪問 309 名 18–45 歲香港受訪者嘅調查，有 73% 表示即使知道係付費合作，仍然信任網紅推薦；信任建基於真實，一旦露餡就難重建。

Recommending products you have never used damages credibility once discovered. A VS Media survey of 309 Hong Kong residents aged 18–45 found 73% still trusted influencer recommendations despite knowing they were paid, but that trust rests on authenticity.

選品三原則

第一，揀你自己真係用開、認同嘅類別（例如護膚、美妝）。第二，留意品牌信譽同出貨穩定度。第三，價錢要同受眾消費能力匹配。by Glowsis 管倉同出貨，佣金平均約 12%，實際比例按商品及合作條款再傾。

One: pick categories you actually use. Two: check brand reputation and fulfilment reliability. Three: match price to your audience. By Glowsis handles warehousing and shipping, and commission averages around 12%, depending on product and terms.

長期經營嘅選品心法

與其一次推好多類別，不如集中喺一至兩個你熟悉嘅範疇。想知點分享先有信任，可睇 折扣碼定聯盟連結 同 透明披露。

Rather than promoting many categories, focus on one or two you know well. Trust is worth more than a short-term spike.

先自用，再推介

先試用，真心鐘意先推介，並清楚披露合作。唔適合你嘅產品，坦白講都係一種誠意。

Try it first, recommend only what you like, and disclose the partnership. Being honest about what did not suit you is part of trust.

常見問題 FAQ

Q：一定要用過先可以推薦？

Must I try a product before recommending it?

A：強烈建議。用過再推薦嘅內容更真實，對長期公信力有利。

Strongly recommended. Recommendations from real use are more credible and protect you long-term.

Q：點知邊個品牌值得長期合作？

How do I know a brand is worth partnering with?

A：睇佣金條款是否透明、售後同出貨是否穩定。

Check whether commission terms are transparent and whether after-sales and shipping are reliable.

Q：可以保證有收入嗎？

Is income guaranteed?

A：唔可以。收入視乎投入、社群規模同執行力。

No. Income depends on effort, audience size and execution.

免責提示：以上內容只作資訊同教學用途，收入視乎個人投入、社群規模同執行力，並非保證，亦不構成財務建議。

Disclaimer: This article is for information and education only. Results depend on your effort, audience size and execution; nothing here is guaranteed or financial advice.

資料來源 Sources

• SCMP — How influencer marketing is reshaping brand strategies in Hong Kong（VS Media 調查）

想了解 by Glowsis 嘅聯盟合作，可以到 byglowsis.com/pages/collab 睇詳情同申請。

To learn about the by Glowsis partnership, visit the collab page for details and to apply.