咩係聯盟行銷？香港新手入門教學

Affiliate marketing means sharing products you have genuinely tried through your own link or code. Here is how beginners in Hong Kong can start, and what to watch out for.

聯盟行銷（Affiliate Marketing）簡單講：你用自己嘅專屬連結或折扣碼，分享你真心用過嘅產品，朋友經你落單，你先有佣金。唔使自己入貨、唔使囤貨，主要投入係時間同信任。

聯盟行銷點運作

品牌（或平台）會畀你一條專屬追蹤連結或折扣碼。你喺 Instagram、Threads、小紅書或者自己嘅群組分享心得，有人經連結落單，系統就會記錄，並按合作條款計算佣金。by Glowsis 嘅長期聯盟，佣金平均約 12%，實際比例按商品及合作條款再傾。

The brand gives you a tracked link or discount code. When someone orders through it, the sale is recorded and commission is calculated under the partnership terms. By Glowsis averages around 12%, with the actual rate depending on the product and agreed terms.

香港新手入門三步

第一步，揀一個你真係熟、真係有用過嘅產品類別。第二步，申請成為聯盟夥伴，攞專屬連結或碼。第三步，用你自己嘅講法分享真實體驗，並清楚講明係合作分享。想知連結同折扣碼有咩分別，可以睇 折扣碼定聯盟連結。

Step one: pick a category you know and have really used. Step two: join as a partner and get your link or code. Step three: share your honest experience in your own words and disclose the partnership.

點解香港適合起步

DataReportal 估計，2025 年 10 月香港有約 624 萬個社交媒體用戶身份，相當於人口約 84.4%。另外 VS Media 一項訪問 309 名 18–45 歲香港受訪者嘅調查，有 73% 表示即使知道係付費合作，都仍然信任網紅推薦。數字只反映樣本，但可見透明披露之後，真誠嘅推薦仍有空間。

DataReportal estimates about 6.24 million social media user identities in Hong Kong in October 2025, around 84.4% of the population. A VS Media survey of 309 Hong Kong residents aged 18–45 found 73% still trusted influencer recommendations even when they knew they were paid. It is a small sample, but it suggests honest, disclosed recommendations still work.

開始前要知嘅事

聯盟行銷唔係一開帳戶就有收入，要持續分享、慢慢累積信任。原則係「先自用試用，真心鐘意先推介，並披露合作」。想知細本同開網店嘅分別，可以睇 聯盟行銷 vs 自己開店；想避開常見錯誤，睇 新手常犯錯誤。

Affiliate income does not start the moment you open an account; it builds with steady sharing and trust. The rule is: try it yourself first, recommend only what you truly like, and disclose the partnership.

常見問題 FAQ

Q：聯盟行銷需要幾多本錢先可以開始？

How much capital do I need to start affiliate marketing?

A：一般唔需要入貨或墊付貨款，主要投入係你嘅時間同內容。

Usually no stock or upfront purchase is needed; the main investment is your time and content.

Q：一定要好多 follower 先做到？

Do I need a large following?

A：唔一定。小社群只要信任度高，一樣可以有人參考你嘅分享；但成效視乎投入同執行力，並非保證。

Not necessarily. A small but trusting audience can still engage, though results depend on effort and execution and are not guaranteed.

Q：by Glowsis 嘅佣金係幾多？

What commission does by Glowsis offer?

A：平均約 12%，實際比例按商品及合作條款再傾。

Around 12% on average; the actual rate depends on the product and agreed terms.

免責提示：以上內容只作資訊同教學用途，收入視乎個人投入、社群規模同執行力，並非保證，亦不構成財務建議。

Disclaimer: This article is for information and education only. Results depend on your effort, audience size and execution; nothing here is guaranteed or financial advice.

資料來源 Sources

想了解 by Glowsis 嘅聯盟合作，歡迎到 byglowsis.com/pages/collab 睇詳情同申請。

To learn more about the by Glowsis partnership, visit the collab page to read the details and apply.

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